Negotiation: Alternatives 1


Podcast and Video length : 24 mins. Live Webinar Length : 35 mins

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  • What are alternatives?
  • How do they differ from options?
  • How do alternatives affect positive bargaining ranges and negative bargaining ranges?
  • What are BATNA, EATNA, ZOPA, and SOPA?
  • When do alternatives set ranges and when do they set thresholds?
  • How are alternatives and options compared?
Picture of Cory Lewis

This course was written by Cory Lewis, B.A., LL.B., LL.M., C.A.E., who is a regulatory and commercial attorney with experience in Canadian multi-level marketing and direct selling law, Manitoba real estate, Canadian trade-marks and incorporation since 1985.

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